Peter Hubbell — SPARQNOW

At-a-Glance

CEO at BoomAgers since 2011, an agency dedicated to marketing to the 50+ demographic.
Founder and CEO of BoomAgers, and CEO and Founder of Apply : you since 2020.
Author of two award-winning books: 'The Gold Rush: Marketing for Gold in the Age of Aging' (2014) and 'Getting Better With Age: Improving Marketing in the Age of Aging' (2015).
Served as EVP, Board Director at Saatchi & Saatchi from 2003 to 2011.
Holds a BA in Economics.

Biography

Peter Hubbell is a creative industry expert and a prominent figure in marketing to the aging Baby Boomer market. He is the CEO and Founder of BoomAgers, which he established in 2011, an agency recognized for its focus on marketing to the 50+ demographic. Additionally, he is the CEO and Founder of Apply : you, a role he has held since 2020.