Pete Williams — SPARQNOW

At-a-Glance

Serves as a Chief Data Officer (CDO) focused on data strategy, transformation, and decision enablement.
Leads enterprise data and analytics functions, building modern data foundations and embedding analytics into organizational processes.
Founded The Decision Playbook, where he served as Principal Consultant.
Recognized as a HotTopics Global 100 Chief Data Officer (2025) and a Snowflake AI-Focused Data Leader to Watch (2024).
Participates in peer-led CDO forums and governing bodies, contributing to agenda-setting and knowledge-sharing.
Held leadership roles including Director of Data at Penguin Random House UK and Head of Enterprise Analytics at Marks and Spencer.

Biography

Pete Williams is a Chief Data Officer (CDO) and an enterprise data and analytics leader. His expertise lies in defining data strategy, leading large-scale transformation initiatives, and enabling improved commercial and operational decision-making within organizations.