• Founded Fair Trade USA in 1998, which became the leading third-party certifier of Fair Trade products in North America, partnering with almost 2,000 brands and retailers, reaching 1.6 million farmers and workers across 70 countries, and delivering over $1.3 billion in increased income.
• Founded PRODECOOP in 1990, Nicaragua's first farmer-owned, Fair Trade coffee export cooperative.
• Authored 'Every Purchase Matters' (PublicAffairs), published in 2025, which became a national bestseller.
• Serves as Founder and Advisory Council member at Fair Trade USA and as an Executive Fellow at UC Berkeley's Haas School of Business.

Biography