Paqui Lizana serves as an Innovation Executive, leading Global Tech Strategy and Transformation at IKEA. In this role, she focuses on evolving the company by transforming significant ideas into tangible realities. Her approach combines a background in aerospace engineering with an MBA and a creative mindset, aiming to augment human capabilities through technology.

With over two decades of experience, Lizana fuels cross-sector innovation. She is also the founder of Brilliant Failures.