Paddy Gilmore — SPARQNOW

At-a-Glance

CEO & Founder at HumourScope® since 2019, specializing in leveraging humor for business advantage.
Developed a humor strategy for Nando's, contributing to a 7.5% turnover increase to £1.4 billion and £60 million operating profits.
Created the SingItKitty campaign for Three, which reached almost 21 million people and engaged over 950,000.
Designed a humorous campaign for Allied Irish Banks (AIB) that resulted in 86% of internal email openers increasing pension contributions.
Serves as a columnist for The Drum and is a keynote speaker.
Brings 25 years of marketing experience, having worked with brands such as HSBC, Harley-Davidson, and Nando's.

Biography

Paddy Gilmore is the CEO and Founder of HumourScope®, a company dedicated to helping brands transform humor into a verifiable business advantage. His work focuses on three critical areas: boosting marketing ROI through humorous campaigns, enhancing social media engagement, and improving employee engagement. He emphasizes an evidence-based approach, drawing on his MA investigating humor and 25 years of experience in the marketing industry.