Nir Eyal — SPARQNOW

At-a-Glance

Bestselling author of 'Hooked: How to Build Habit-Forming Products' and 'Indistractable: How to Control Your Attention and Choose Your Life,' with over 1 million copies sold.
Behavioral Design Consultant and Keynote Speaker at Nir Eyal since 2011.
Sold two technology companies since 2003, including AdNectar, Inc. and Sunshine Business Development, LLC.
Taught behavioral design at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design.
Holds an MBA and a BA in Political Science with a journalism co-major and economics minor.

Biography

Nir Eyal is a behavioral design consultant, keynote speaker, and bestselling author who has dedicated his career to studying the intersection of business, behavior, and the brain. He is the author of 'Hooked: How to Build Habit-Forming Products' and 'Indistractable: How to Control Your Attention and Choose Your Life,' with his books having sold over 1 million copies. His upcoming book, slated for summer 2026, will explore the science behind how beliefs are formed, held, and changed.