Niraj Shah is an American businessman and internet entrepreneur, best known as the CEO and Co-founder of Wayfair, a prominent online retailer. He co-founded Wayfair in 2002 with his Cornell classmate, Steve Conine, and has served as its CEO since its inception. Prior to Wayfair, Shah co-founded two other companies: Spinners, a technology-related venture, and Simplify Mobile. His entrepreneurial focus has consistently been on consumer internet and e-commerce.