Neil West — SPARQNOW

At-a-Glance

Current Apple Services Country Manager for Southern & Eastern Europe.
Spent over 16 years at Apple, including as Head of Music for UK & Europe.
Managed key Apple services including App Store, Apple TV+, and Apple Music.
Previously served as Music Editor-in-Chief, Europe at RealNetworks (Jun 2004 - Aug 2006).
Held the role of Creative Director at Garageband.com (Jul 1999 - Nov 2002).
Experienced digital content specialist and team leader.
Worked as a freelance journalist.

Biography

Neil West serves as the Apple Services Country Manager for Southern & Eastern Europe, a role he has held as part of his extensive 16-year tenure at Apple. In this capacity, he oversees key digital services including the App Store, Apple TV+, and Apple Music. His experience at Apple also includes serving as Head of Music for UK & Europe.

Prior to his long career at Apple, West held significant positions in the digital content and media industries.