Nadya Direkova — SPARQNOW

At-a-Glance

Director of User Experience at Panasonic Well (since 2025), leading UX innovations in AI Coaching
Founded the Sprint Leader Academy at Google, scaling design sprints across the organization and its global developer ecosystem
Served as R&D Director at Airbnb (2015-2019), supporting company growth through innovative product development
Led UX teams at Google Fitbit and worked on projects like Google [x] Self-Driving Cars, Project Loon, and Google Maps
Holds an M.S. in Comparative Media Studies

Biography

Nadya Direkova is the Director of User Experience at Panasonic Well, a position she has held since 2025, where she leads UX innovations in AI coaching. As a design executive, she focuses on vision, strategy, and rapid prototyping to drive product development.

Prior to her current role, Direkova led UX teams at Google Fitbit and served as Director of R&D at Airbnb from 2015 to 2019, where she supported the company's growth through innovative product development.