Mike Martin — SPARQNOW

At-a-Glance

Serves as a Fractional CMO and Chief Brand Officer.
Identifies as an entrepreneur and brand strategist.
Blends brand strategy, design thinking, content marketing, data analytics, user experience, and conversion marketing.
Leverages AI production tools for marketing assets at scale.
Brings experience as a former art director and creative director.
Active mentor and supporter of non-profits.

Biography

Mike Martin is a fractional Chief Marketing Officer (CMO) and Chief Brand Officer, known for his collaborative and community-minded approach to marketing. He is driven by a curiosity for human behavior and a belief in using creativity, strategy, consumer insight, and validated learning to achieve business goals. Martin challenges conventional wisdom, legacy processes, and convenient solutions to complex problems.