Michelle Phan — SPARQNOW

At-a-Glance

Founder and owner of EM Cosmetics, a cosmetics brand she relaunched in 2017.
Co-founded MyGlam, later renamed Ipsy, a monthly beauty product subscription service, in 2011.
Named to the Inc. 30 under 30 and Forbes 30 under 30 lists in 2015.
Raised $100 million for Ipsy in 2015, valuing the company at over $500 million.
Became Lancôme's first Vietnamese-American spokesperson in 2010.
Began posting makeup tutorials on YouTube in May 2007.
Awarded an Honorary Doctorate of Arts degree from Ringling College of Art and Design in 2014.

Biography

Michelle Phan is an American YouTube personality and entrepreneur, born on April 11, 1987, in Boston, Massachusetts. She began her career in 2005 by posting makeup tutorials on a personal blog, which evolved into tutorial vlogs on Xanga and later YouTube, starting in May 2007. Her "How To Get Lady Gaga's Eyes" makeup tutorials went viral in 2009 and 2010, contributing to her gaining over a million subscribers.