Michael Kassan — SPARQNOW

At-a-Glance

CEO of 3C Ventures
Founded MediaLink in 2003
Founded 3C Ventures in 2024
Inducted into the American Advertising Federation’s Hall of Fame in 2019
Served as President/COO and Vice-Chairman of Initiative Media Worldwide, growing billings from $1.5 billion to over $10 billion
Serves as Chair of the UJA-New York Marketing Communications Committee and on boards for the American Advertising Federation, Ad Council, Paley Center for Media, Project Healthy Minds, Big Brothers Big Sisters of America, Beyond Ordinary Events, and the Whitney Museum of American Art

Biography

Michael Kassan is the CEO of 3C Ventures, a company he founded in 2024. He is recognized as a "power broker" for his ability to identify and capitalize on opportunities across complementary industries. Kassan is a frequent keynote speaker and media commentator on critical topics impacting the future of marketing, and he has been instrumental in redefining major tentpole events such as CES, Cannes Lions, and Mobile World Congress for the broader marketing landscape.