Michael Zakkour is the Founder and CEO of 5 New Digital, a company specializing in digital commerce, immersive commerce, and digital transformation. His expertise extends to The New Retail, data science, and the China/APAC market, focusing on consumer, eCommerce, Unified Commerce, and New Retail Strategy, as well as global business expansion. He is also a Managing Director at Sellside Group M&A and Tompkins, and previously founded China BrightStar, LLC, a China market strategy firm.