Michael Norton — SPARQNOW

At-a-Glance

Serves as the Harold M. Brierley Professor of Business Administration at Harvard Business School, where he joined in 2005 and was appointed to his current professorship in 2014.
Known for identifying and naming the IKEA effect, a cognitive bias where people place a disproportionately high value on products they partially created.
Co-authored 'Happy Money: The Science of Happier Spending' (2013) and authored 'The Ritual Effect' (2024).
His 'How to Buy Happiness' TED Talk has garnered over 4 million views.
Holds a PhD in Psychology from Princeton University (2002) and a BA from Williams College (1997).

Biography

Michael Norton is the Harold M. Brierley Professor of Business Administration at Harvard Business School, a position he has held since 2014, having joined the faculty as an assistant professor in 2005. His research primarily focuses on behavioral economics and well-being, exploring topics such as happiness and spending, income inequality, the IKEA effect, and the impact of rituals.