Meridith Rojas — SPARQNOW

At-a-Glance

CMO at VidaCorp, overseeing North American marketing for MCoBeauty and Nude by Nature.
Co-Founder of Free Electron since 2024.
Founder of DigiTour Media, producing over 100 shows and selling more than 1M tickets.
Spearheaded MCoBeauty's U.S. launch, driving it to become a Top 8 beauty brand at Target.
Author of 'Selfie Made' (Macmillan).
Built the influencer marketing function for Logitech, driving award-winning entertainment campaigns.

Biography

Meridith Rojas serves as the CMO at VidaCorp, where she leads North American marketing for disruptive beauty brands such as MCoBeauty and Nude by Nature. She spearheaded the marketing and creative for MCoBeauty’s U.S.

launch, contributing to its success as a Top 8 beauty brand at Target, Top 5 in Grocery, and one of the Top 10 most talked-about beauty brands on social media. Her work includes developing creator-first strategies and campaigns like the viral National Dupe Day.