Melissa Aronczyk — SPARQNOW

At-a-Glance

Co-recipient of the International Communication Association's Outstanding Young Scholar Award (2015)
Professor at Rutgers University School of Communication and Information
Author of 'Branding the Nation: The Global Business of National Identity' (2013)
Author of 'Blowing Up the Brand: Critical Perspectives on Promotional Culture' (2010)
Co-author of 'A Strategic Nature: Public Relations and the Politics of Environmentalism' (2022)
Holds a Ph.D. from the Department of Media, Culture and Communication at New York University

Biography

Melissa Aronczyk is a Canadian media studies scholar and a professor at Rutgers University's School of Communication and Information. She also holds affiliated faculty positions in Sociology and with the Eagleton Institute of Politics at Rutgers. Prior to joining Rutgers, she was a professor of communication at Carleton University in Ottawa. She earned her Ph.D. from the Department of Media, Culture and Communication at New York University.

Dr.