Matt Schlicht is the co-founder and CEO of Octane AI, a quiz and AI-funnels platform utilized by over 3,000 Shopify stores, including brands like Jones Road Beauty, Ilia Beauty, and Milk Makeup. Octane AI is supported by investors such as General Catalyst, Boost VC, Bullpen, and Javelin, and aims to develop the marketing technology for the next phase of direct-to-consumer (DTC) growth.