Matt Oechsli — SPARQNOW

At-a-Glance

Founder of The Oechsli Institute since 1978.
Author of eleven books, including "The Art of Selling to the Affluent."
Professional speaker and researcher on affluent client behavior.
Holds an MBA in Business Administration and Management.

Biography

Matt Oechsli is the Founder of The Oechsli Institute, a firm he established in 1978. He is recognized for his expertise in marketing, selling, servicing, and developing loyalty with affluent clients. With over 35 years of experience, Oechsli's work encompasses professional speaking, research, writing, and coaching.

The Oechsli Institute conducts ongoing research projects focused on the affluent, identifying how they make major purchase decisions and the factors influencing their loyalty.