Matt Addicks — SPARQNOW

At-a-Glance

Head of Product Marketing for Enterprise 5G at Ericsson
Develops and executes messaging, positioning, and go-to-market strategies for Ericsson's Private 5G and neutral host portfolios
Leverages experience in strategic partnerships, alliances, and channel to scale business
Previously Sr. Product Marketing Manager for Private Networks at Cradlepoint, Part Of Ericsson

Biography

Matt Addicks serves as the Head of Product Marketing for Enterprise 5G at Ericsson. In this role, he is dedicated to connecting enterprises with 5G technology. His responsibilities include developing and executing messaging, positioning, and go-to-market strategies for the Ericsson Private 5G and neutral host portfolios.

Addicks also leverages his experience in strategic partnerships, alliances, and channel management to ensure business scalability and optimal customer experience.