Martin Muoto is the CEO and Founder of SoLa Impact, recognized as the largest private developer of affordable and workforce housing in California. In 2023, he co-founded Model/Z Modular with Gray Lusk, aiming to transform and scale the delivery of affordable housing across the United States. Both ventures operate under the motto of “Doing Well by Doing Good,” employing a double-bottom-line strategy that focuses on building cost-effective multifamily housing while achieving market-rate returns.