Marina Petrova — SPARQNOW

At-a-Glance

CEO & Co-Founder at Intentful, focusing on intelligent brand infrastructure for the AI-mediated economy.
Co-founded Intentful, a neutral engine that structures brand truth for AI.
Co-inventor of patent-pending Generative Response Ads, interactive ads that respond to customers in real time.
Previously served as Head of GenAI Business at Gms.
Held the role of Vice President Global Clients, Digital Marketing at Wpp.

Biography

Marina Petrova is the CEO and Co-Founder of Intentful, a company dedicated to building intelligent brand infrastructure for the AI-mediated economy. She co-founded Intentful to create a neutral engine that structures brand truth for AI, ensuring brands are drawn from their own input across various digital touchpoints like ads, commerce, content, agents, and search.