Marcus Sheridan is an entrepreneur, author, and global keynote speaker, recognized by the New York Times as a “web marketing guru.” His journey includes saving his swimming pool company, River Pools, from the 2008 economic crash, a story featured in numerous publications and central to his best-selling book, *They Ask, You Answer*. This book, published in 2017, was named “One of the 5 Best Marketing Books of All Time” by BookAuthority.