Parth Mishra is the Founder & CEO of Trackaroo, an AI-native operating system for automotive retail. Trackaroo aims to replace disconnected tools, Excel, and WhatsApp used by Indian dealerships with a single platform for managing vehicle sales, inventory, and daily operations. The system is built to handle multiple OEMs, financing models, pricing structures, and compliance requirements, scaling from single showrooms to large multi-location dealer groups.