Lucinda Bassett is an American self-help author and motivational speaker, born February 28, 1956. She is widely recognized for her international bestseller, "From Panic to Power: Proven Techniques to Calm Your Anxieties, Conquer Your Fears, and Put You in Control of Your Life," which has been translated into several languages. Bassett founded the Midwest Center for Stress and Anxiety in 1984, later selling it in 2008 to focus on personal coaching.