Louise Laing — SPARQNOW

At-a-Glance

Founder of PhygitalTwin (since 2021), pioneering digital-to-physical product creation and agile manufacturing.
Founder of Phygen (since 2024), an AI-powered pattern engineering engine automating design to production-ready patterns.
Formerly CEO of London fashion label Shrimps, where she led international expansion and e-commerce growth.
Spent over 14 years in senior roles at Burberry and Reiss, delivering multi-million-pound efficiencies.
Developed a proprietary library of over 400 manufacture-ready base patterns for PhygitalTwin.

Biography

Louise Laing is an entrepreneur and global fashion leader known for driving innovation at the intersection of digital and physical fashion. She is the founder of PhygitalTwin, a platform that bridges digital and physical fashion, and Phygen, an AI engine designed to automate the fashion design-to-production process. Laing also founded Recode The Curriculum and operates LL Fashion Consultancy.