Loretta LaRoche is the CEO and Founder of Loretta LaRoche & Company, an acclaimed speaker, author, and international stress management and humor consultant. For over 30 years, she has used wit and irreverent humor to help audiences reframe stressful situations, offering a new perspective on life's difficulties. Her unique brand of optimistic psychology is noted for its positive effect on health, and she is also the founder and president of The Humor Potential, Inc.