Lisa Bilyeu is a co-founder and president of Impact Theory, a digital media production company. She also co-founded Quest Nutrition, which grew into a billion-dollar brand. Her career trajectory transitioned from a focus on nutrition to entertainment media.

Bilyeu is the author of "Radical Confidence." She also hosts the YouTube show "Women of Impact," which centers on female empowerment, aligning with Impact Theory's mission of producing empowering content.