Leslie Sanchez — SPARQNOW

At-a-Glance

Founder and Chairman of Impacto Group, specializing in strategic communications and data-driven business intelligence since 2012.
Serves as a political analyst and producer for CBS News, contributing to "60 Minutes" and CBS News streaming platforms.
Served as Deputy Press Secretary for the Republican National Committee and was a principal architect for Hispanic outreach during the 2000 Bush presidential campaign.
Appointed Executive Director of the White House Initiative on Educational Excellence for Hispanic Americans by President George W. Bush in 2001.
Author of books, identified as an American author.
Holds an MBA from Johns Hopkins University's Carey Business School (2002) and a BA in Journalism from George Washington University (1997).
Serves as a Member of the Board of Trustees for the Jamestown-Yorktown Foundation since 2023.

Biography

Leslie Sanchez is the Founder and Chairman of Impacto Group, a firm specializing in strategic communications and data-driven business intelligence. Since 2012, she has led her team in providing insights to anticipate change, shape narratives, and drive growth across critical sectors such as Defense, National Security, Space, Telecommunications, Financial Services, and Healthcare. Her methodology integrates behavioral analysis, trend forecasting, and targeted engagement strategies.