Laurie Schnidman — SPARQNOW

At-a-Glance

Serves as CPO & GM at Experian, leading global organizations through transformative change, M&A, and accelerated growth.
Previously worked at Salesforce, focusing on enterprise SaaS go-to-market strategies in the UK/EMEA region.
Gained experience in venture-backed hypergrowth at AppNexus, which was acquired by AT&T.
Possesses core competencies in P&L leadership, product strategy & commercialisation, and Enterprise AI.
Known for global team building, GTM execution, M&A, and new market entry.

Biography

Laurie Schnidman serves as the Chief Product Officer (CPO) and General Manager (GM) at Experian. In this role, she is responsible for leading global organizations through transformative change, mergers and acquisitions (M&A), and achieving accelerated double and triple-digit growth.

Her career experience includes venture-backed hypergrowth at AppNexus, which was acquired by AT&T. She also contributed to enterprise SaaS go-to-market strategies at Salesforce, specifically in the UK/EMEA region.