Lauren Wiener — SPARQNOW

At-a-Glance

Managing Director and Senior Partner at Boston Consulting Group (BCG), Global Leader of Marketing and Customer Growth Practice
Founded BCG's Retail Media and Data Monetization business globally
Chairman Of The Board (2016) at IAB
Board Trustee at IRTS Foundation
MBA from Harvard Business School
Bachelor's degree in History from Yale University

Biography

Lauren Wiener is a Managing Director and Senior Partner at Boston Consulting Group (BCG), based in their Brooklyn office. She leads BCG's Marketing and Customer Growth Practice globally. Wiener founded BCG's Retail Media and Data Monetization business, working with retailers, CPGs, and technology partners. She assists CMOs in driving growth and transforming marketing effectiveness through new business builds, digital transformation powered by generative AI, and advanced analytics.