Lance Tyson — SPARQNOW

At-a-Glance

#1 Wall Street Journal Best Selling Author and 3-time best-selling author
President and CEO of Tyson Group since 2017
Founder of Tyson Group, a sales consulting training firm
Managing Partner at Tyson Eppley Management (TEM) since 2005
Advisory Board Member at Vandalia Rental since 2021
Previously CEO and Senior Vice President of Sales at Dale Carnegie Training in Ohio and Indiana

Biography

Lance Tyson is the President and CEO of Tyson Group, a sales consulting training firm he founded. Under his leadership, Tyson Group has been recognized as a 2025, 2024, and 2023 Inc. 5000 company, a Selling Power Top 20 firm, and a Stevie Award winner.

With over 30 years focused on sales training, Tyson coaches sales leaders across various industries to manage and succeed in complex sales.