Richard Laermer — SPARQNOW

At-a-Glance

CEO & Founder of RLM Public Relations since 1991.
Author of eight books, including "Full Frontal PR" (2003) and "Trendspotting for the Next Decade" (2008).
"Full Frontal PR" has been used as a textbook in public relations courses at universities.
Inducted into the PR News Hall of Fame on November 8, 2007.
Co-Host of "Taking Care Of Business" on TLC from June 2004 to April 2006.
His "Native's Guide to New York" was listed as a "top three NYC travel guide" by The Guardian in 2005.

Biography

Richard Laermer is the CEO and Founder of RLM Public Relations, a firm he established in January 1991 in Manhattan. With over 34 years of experience in media relations, he leads RLM in focusing on strategic storytelling, aggressive pitching, and identifying unique angles to generate earned media. The firm emphasizes crafting narratives to turn products into trends and executives into thought leaders, aiming to drive business forward for its clients.

Laermer is the author of eight books.