Xenia Bulatov — SPARQNOW

At-a-Glance

Co-founder and CEO of Ultimate Fighting Bots (UFB), the world's first humanoid sports league.
Co-founded Ultimate Fighting Bots (UFB), blending robotics, AI, and live entertainment.
Leads UFB, which hosts sold-out shows and generates millions of organic views globally.
Focuses on building culture around Physical AI and aims to make UFB the main sport of the AI era.
Previously led growth and lifecycle marketing at companies including CBS, Fitbit, StubHub, and Houzz.

Biography

Xenia Bulatov is the Co-founder and CEO of Ultimate Fighting Bots (UFB), pioneering the world's first humanoid sports league. UFB integrates robotics, AI, and live entertainment, hosting sold-out events and achieving millions of organic views globally. Her work at UFB focuses on bringing together engineers, universities, and creators to compete in live-streamed humanoid matches, thereby building a culture around Physical AI.