Kristina Halvorson

At-a-Glance

CEO at Brain Traffic since 2002, a content strategy consultancy helping large organizations with website and enterprise content problems.
Founded Brain Traffic in 2001, which pivoted to content strategy as a service in 2007.
Launched Confab, a Minneapolis-based content strategy conference, in 2011.
Coauthored "Content Strategy for the Web" in 2009, credited with sparking the growth of content strategy as a field.
Hosts The Content Strategy Podcast, interviewing leaders in content strategy, content design, technical communication, and UX design.
Graduated from St. Olaf College in 1993 with a BA.

Biography

Kristina Halvorson is an American writer, entrepreneur, speaker, and podcaster known for her expertise in content strategy. After graduating from St. Olaf College in 1993, she began her career as a freelance copywriter.

In 2001, Halvorson founded Brain Traffic, a content strategy consultancy that pivoted its services in 2007 to focus on content strategy.