Kristina Salen — SPARQNOW

At-a-Glance

Serves as Chief Financial Officer at Booksy since 2024.
Member of the Board of Directors and Chair of the Audit Committee at SiriusXM since 2018.
Previously held CFO roles at WWE (Jul 2020 - Nov 2021) and Greenhouse Software (Dec 2022 - Sep 2023).
Managed investments with technology entrepreneurs from the mid-1990s to mid-2000s.
Holds an MBA in Finance and a BA in Political Science.

Biography

Kristina Salen is an experienced strategic and operating executive, primarily serving in Chief Financial Officer (CFO) and Board Member roles for technology and finance companies. She has nearly 30 years of experience in helping companies grow with intention, including building and scaling finance teams to public-company readiness and optimizing them for efficiency.

Currently, Salen is the Chief Financial Officer at Booksy, a position she has held since 2024.