Kirsten Sibbit-Johnston

At-a-Glance

Director, Strategy and Investment at The Sports Consultancy
Specializes in commercial strategy and investment strategies for the sports industry
Works with clients to invest for growth, engage fans, and create new events and products in sport
Advocates for women's sport and its potential for growth with strategic investment
Former rugby player

Biography

Kirsten Sibbit-Johnston serves as a Director of Strategy and Investment at The Sports Consultancy. In this role, she specializes in commercial strategy and investment strategies, working with clients to drive growth and impact across the sports industry.

Her work involves assisting forward-thinking clients in investing for growth, enhancing fan engagement, and developing new events and products to advance their sports.