Kipp Bodnar — SPARQNOW

At-a-Glance

Serves as CMO at HubSpot, leading a team focused on driving top-of-funnel demand for B2B marketing software.
Co-authored 'The B2B Social Media Book,' a collection of B2B marketing knowledge and advice.
Advocates for B2B social media and inbound marketing to generate lower-cost leads and drive revenue.
Blogs and speaks on B2B social media and B2B marketing, with articles available at SocialMediaB2B.com.

Biography

Kipp Bodnar is the Chief Marketing Officer at HubSpot, where he oversees a team responsible for creating and distributing content to drive top-of-funnel demand for the company's B2B marketing software. His work at HubSpot is centered on the inbound marketing methodology, which he champions as a transformative approach for businesses to attract customers through social media, blogging, and search engine optimization.