Keiran Pedley serves as the UK Director of Politics at Ipsos UK. In this role, he is an experienced researcher specializing in political and media polling, as well as brand and communications research.

Pedley is also active in media as the editor and presenter of the 'Polling Matters' podcast. He frequently contributes as a commentator on politics and elections for various outlets, including Sky News, Channel 4 News, the Telegraph, New Statesman, Huffington Post, and LSE.