Kaya Yurieff is the Co-Founder and Co-CEO of Scalable, a media company she co-founded with Jasmine Enberg. Scalable focuses on the business of the creator economy, providing insights through its newsletter, podcast, research report, and annual event. Her work at Scalable helps readers and listeners understand and execute business strategies within the sector.

Prior to co-founding Scalable, Yurieff spent more than a decade as a journalist at media outlets including CNN and The Information.