Karolina Zajdel-Pawlak serves as a Managing Director at NielsenIQ. She is a Commercial Leader with over 25 years of experience in Market Research and Information Services.

Her expertise is specialized in Retail & FMCG, Consumer Behavior, and New Product Development. Throughout her career, she has focused on building high-performing teams and driving Business Process Improvement. Her professional history includes roles at Nielsen and NielsenIQ.