Juanma Moreno Bonilla was born in Barcelona on May 1, 1970, to parents from Málaga. He grew up in Málaga and developed an early interest in politics and public service. He holds a Degree in Protocol and Event Organization.

Moreno's political career includes serving as Secretary of State for Social Services and Equality of the Government of Spain. Since December 2, 2018, he has served as the President of the Junta de Andalucía.