Jose Ferreira is the Founder and CEO of BookBaker, an AI book generator designed to reduce the time and cost of creating publishable books by 90-99%. He also founded AllCourse in 2021. Prior to BookBaker, Ferreira co-founded and served as CEO of Bakpax, an autograding pioneer that was acquired by Teachers Pay Teachers. He also founded and led Knewton, an adaptive learning pioneer, which was acquired by Wiley.

Earlier in his career, Ferreira was a Managing Director at Kaplan for over a decade.