Jon M. Jachimowicz serves as an Assistant Professor at Harvard Business School, where he directs The Passion Lab. His research delves into the experience, antecedents, and consequences of passion, often revealing that common understandings of passion are fundamentally flawed. He challenges the popular belief that pursuing passion is easy, demonstrating through his work that it is a demanding endeavor, as suggested by the German word 'Leidenschaft,' meaning 'the ability to endure hardship.