Jon McNeill is an ethnographer who refers to himself as a "Popthropologist." His work involves gathering and telling stories that he describes as possessing truth, power, and light. He utilizes a camera, a pen, and an open heart as his primary tools.

McNeill's professional endeavors are propelled by his curiosity regarding the human condition and are anchored by his personal beliefs. He selectively undertakes projects that offer the potential for him to be surprised.