John Zogby — SPARQNOW

At-a-Glance

Founder of Zogby International Research (1984) and John Zogby Strategies (2016).
Senior Partner at John Zogby Strategies, a marketing and political consulting firm.
Director of the Center for Entrepreneurship at Madden School of Business.
Creator of the 'Zogby poll.'
Author and public speaker.
Holds a Master's degree in American History and European History from Syracuse University.
Subject of the 2024 documentary 'People, Not Numbers.'

Biography

John J. Zogby is an American public opinion pollster, author, and public speaker, widely recognized as the founder of the Zogby poll and Zogby International. He currently serves as a Senior Partner at John Zogby Strategies, a marketing and political consulting firm he co-created in 2016 with his sons, Benjamin and Jeremy.

Zogby launched his first polling company, John Zogby Associates, in 1984, initially conducting local polls for candidates, parties, and media in northeastern U.S. communities.