Joerg Niessing — SPARQNOW

At-a-Glance

Faculty member at INSEAD, teaching global executives and MBA students on digital strategy, digital transformation, CX strategies, brand management, and data analytics.
Strategic Advisor at waterdrop® since 2016.
Author of "The Definitive Guide to B2B Digital Transformation."
Won the best marketing case award by the Case Center in 2018 for his case on Accor’s digital transformation.
Holds a PhD in Marketing.

Biography

Joerg Niessing is a faculty member at INSEAD, where he is recognized for his leadership in digital transformation, digital strategy, customer-centricity, and data analytics. He has authored a series of reports and frameworks on these topics, including his book, "The Definitive Guide to B2B Digital Transformation.