Joe Pulizzi — SPARQNOW

At-a-Glance

Received the 'Lifetime Achievement Award' by the Content Council in 2014
Founder at CEX: Content Entrepreneur Expo (since 2021)
Founded Content Marketing Institute (2007), The Tilt (2021), and Socialtract
Authored 10 books, including 'Burn the Playbook' and 'Content Inc.'
Hosts 'Content Inc.' and 'This Old Marketing' podcasts
Co-Founder and Board Member at The Orange Effect Foundation (since 2014)
First used the term 'content marketing' in 2001

Biography

Joe Pulizzi is an entrepreneur and author known for his work in content marketing. He founded multiple startups, including Content Marketing Institute (CMI), The Tilt (for content creators), Content Entrepreneur Expo (CEX), and Socialtract. Pulizzi is recognized for first using the term 'content marketing' in 2001 and subsequently launching CMI and the Content Marketing World event. In 2014, he received the 'Lifetime Achievement Award' from the Content Council.