Joe Lu is the CEO and Co-founder of HeyMax, a company dedicated to helping users "fall in love with miles again." His personal mission extends to cultivating a prolific tech ecosystem in Asia over the next three decades.

In addition to his leadership at HeyMax, Lu is an active angel investor, having supported companies such as Acceler8, Acme Technology, Cashwise, and Learningloop.Com. He also founded Danker and previously held a position at Facebook.