Joseph Trevor Wicks, widely known as The Body Coach, is a British fitness coach, television presenter, social media personality, and author. He founded The Body Coach, starting his journey by handing out flyers for local bootcamps. Over ten years, he grew his brand to serve over 800,000 online clients.
Wicks gained significant traction by posting 15-second recipe videos and fitness content on social media, amassing over 4.7 million followers on Instagram and 2.