Jochen Wirtz — SPARQNOW

At-a-Glance

Recipient of the Christopher Lovelock Career Contributions to the Services Discipline Award, the highest recognition of the American Marketing Association (AMA) service community.
Serves as Vice Dean MBA Programs and Professor of Marketing at the National University of Singapore (NUS) Business School.
Co-authored 'Services Marketing: People, Technology, Strategy', a textbook that has sold over 1.5 million copies and is used in more than 500 institutions globally.
Author of 'Agentic Artificial Intelligence: Harnessing AI Agents to Reinvent Business, Work; and Life' (2025) and 'Intelligent Automation: Learn How to Harness Artificial Intelligence to Boost Business & Make Our World More Human' (2021).
Earned his Ph.D. in services marketing from London Business School in 1991.

Biography

Jochen Wirtz is Vice Dean MBA Programs and Professor of Marketing at the National University of Singapore (NUS) Business School. He is recognized as a leading authority on services marketing and management, with his research published in over 200 academic articles, including six features in Harvard Business Review.